Thank You. Two simple words that can make a substantial difference in your business.
Do you love sending out thank you cards on a regular basis? What if you could create a memorable and unique thank you that clients would take notice of?
Consider creating thank you videos as part of your daily/weekly routine. It’s a simple and personal way of making that thank you stand out, especially if you are looking to retain or gain a new client. Videos develop our brand personality and show off the human side of our business, which is a major plus in the digital age where we are trying to compete and put out that personal touch.
Everyone wants to feel appreciated and a short, personal video can convey a number of messages easily. The best part is that you don’t need a script; you can just be yourself. If you are looking for opportunities to wow the person on the receiving end, a short 1-2 minute video can do the trick.
There are so many reasons to say thank you. Perhaps you appreciate a customer’s business or maybe someone connected with you online or sent you a referral. Perhaps they just made time to meet you for coffee or gave you a helping hand when you least expected it.
Here are a few of my suggestions to get you started:
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Keep it short. (2 minutes or less)
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Always identify yourself. Make sure you say your name or put it in text on the video. Make it personal to the viewer. Don't make a general video that is for the masses; your clients deserve individual attention.
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Talk about the impact of what they have done for you or your business. Impact is huge and it makes the customer or client feel connected.
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Share testimonials or stories from your business. It’s all about storytelling and sharing positive experiences with others.
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Be creative. Understand your business and share something they might not know. Make them feel like a VIP.
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Share photos and visuals when appropriate.
The hashtag #thankyouthursday is very popular right now. Why don’t you try sending out at least one thank you video each week, on Thursday, as you start up this process?